And The People believes that the key for successful innovation and introduction of new propositions lies in involving end users throughout the whole process of development, especially when it comes to tough societal or environmental challenges. We constantly explore the perceptions, needs, behaviors and desires of end users and other important stakeholders. With our clients and partners, step by step, we validate insights, ideas and prototype solutions in the field, the real world, with the people the solutions are meant for. Creating lasting impact.